Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)

Subject Areas : Jounal of Marketing Management

R. Samadi Tirandazi ¹ , R. Ahmadi ² , A. Tizro ³ , S. Mohammadipour ⁴

1 - کارشناس ارشد مدیریت بازرگانی گرایش بازاریابی دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران
2 - استادیار و عضو هیات علمی گروه مدیریت دانشگاه هرمزگان
3 - استادیار و عضو هیات علمی گروه مدیریت دانشگاه هرمزگان
4 - کارشناس ارشد مدیریت بازرگانی گرایش بازاریابی دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران

Received: 2013-12-01 Accepted : 2013-12-01 Published : 2013-11-22

Keywords: Outdoor advertisements, Advertising billboards, Business company, Advertising company,

Abstract :

The study seeks to identify and determine the importance of effective factors on welcoming business companies from suburban billboards in Hormozgan province. Recognizing these factors offers  solutions for more attraction of  billboards  and  their welcoming .This study is applied base on purpose and base on data collection  is  survey  . Statistical community of this research is all active advertising companies in Bandarabbas (45 companies) that includes 80 advertising experts. The main  tool for data collection is interview and questionnaire. After assessing reliability and validity of  questionnaire, they were distributed among of advertising experts  and 61 questionnaires were returned. obtained  data were analyzed by descriptive statistics , one sample T-Test and Friedman Test  in SPSS software. The results indicate that the main factors identified  are related to business companies , roads , advertising companies and billboard and among of these factors , traffic rate in road , road type , the business company perception of  billboard media and its effectiveness , the kind of marketing activities of advertising companies , financial ability of business companies are more important.