Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran

Subject Areas : Jounal of Marketing Management

H. Ghasemi ¹ (استادیار، عضو هیات علمی دانشگاه علامه طباطبایی)
M. Taghavi ² (استاد، عضو هیات علمی دانشگاه علامه طباطبایی)
M. R. Fani ³ (دانش آموخته کارشناسی ارشد رشته مدیریت بازرگانی (گرایش بازاریابی)، دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران)

Received: 2014-05-25 Accepted : 2014-05-25 Published : 2006-11-22

Keywords: Steel, Industrial marketing, Marketing mix of industrial ma,

Abstract :

Just the producers would be alive in competitive market who can mix the under control factors it means marketing mix. Quantity of customers are low in industrial marketing, because the competition in the market is high, so the marketing in alloy steel industry is very important, alloy steel is a mother industry and it has under hand industries. In this research, Iran alloy steel industry marketing is recognized and assessed .  According the results, operation of Iran alloy co. is lower from strong region in elements of product, price, place and promotion, and the product in between marketing mix would have upper operation. The operation of public relation in comparison of personal sales in promotion mix is upper.