Strategic position and Evaluation of firm performance

Subject Areas : Management Accounting

Hashem Valipoor ¹ (ندارد)
Sattar Baseri ² (ندارد)

Received: 2010-06-07 Accepted : 2010-09-21 Published : 2010-06-22

Keywords: strategic position, differentiation strategy, costs leadership strategy,

Abstract :

The thesis is aimed at studying the strategic positioning and firm performance infirms confirmed by stock exchange of Tehran. Considering the firm’s scope,competitors' status, and customers’ demands and tendencies, firms require a specialstrategy in order to compete with their competitors effectively as well as to improvethe financial performance in future. The current research has conducted by selecting38 firms through the ones confirmed by stock exchange of Tehran during 1381 to1387.correlation method was used in this research. Pierson correlation coefficient,multi-variable linear regression, and ANOVA analysis method have used to dataanalyzing and research’s assumptions testing.The obtained results reveal that while applying the differentiation strategy andcosts leadership results in successful financial performance, but the maintenance ofthis successful performance in future years, only can be satisfied by applyingdifferentiation strategy