Media strategies effective in promoting environmental culture and natural resources

Subject Areas :

Reza Khalili ¹ , Faezeh Taghipour ² , Mojtaba Shahnoshi froshani ³ , Mohammad Koshafar ⁴

1 - Ph.D. Student in Media Management, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran.
2 - Associate Professor, Department of Communication Sciences, Islamic Azad University Isfahan (Khorasgan) Branch, Isfahan, Iran.
3 - Assistant Professor, Department of Cultural Management, Islamic Azad University Isfahan (Khorasgan) Branch, Isfahan, Iran.
4 - Assistant Professor, Department of Watershed Management, Islamic Azad University Isfahan (Shahinshahr) Branch, Isfahan, Iran.

Received: 2021-06-15 Accepted : 2021-10-23 Published : 2021-08-23

Keywords: media, Environment, Culture, Strategy, Natural Resources,

Abstract :

The aim of this study is to analyze media strategies and their effect on promoting environmental culture and natural resources. For this purpose, the data theory method of the systematic approach of Strauss and Corbin (1988) has been used in the interpretive paradigm based on qualitative methodology. 31 in-depth and semi-structured interviews were conducted with media and environmental experts, sociology, culture and media professors, experts from environmental protection organizations, forests, rangelands and watershed management, as well as experts from the General Department of Natural Resources and Watershed Management of Isfahan Province. The interviewees confirmed the interpretation of the interviews to assess the validity, and at the end, a summary of the formulated model was presented to several professors, and their opinions were collected for correction and adjustment. The main topic of the research was "Media and the promotion of environmental culture and natural resources." Research strategies include environmental education from childhood, audience studies, holding art festivals, producing movies and series, creating an environmental group in the media, launching multimedia services, highlighting the halal and haram environment in the Jurisprudence, publishing the effects of environmental and natural resources destruction, creating a campaign, educating journalists, preserving the appearance of environmental factors and natural resources, promoting environmental literacy by analyzing natural resources and environmental issues, reforming the thinking of abundant resources, characterization, production Qualitative content, prioritization of national media, presentation of green life plan, behavioral modeling of employees of responsible organizations, funding and support of media, creation of media communication system and environment and natural resources obtained from coding steps.