Analyzing the Effect of Using Mobile Social Networks on Students' Cultural Identity

Subject Areas : Journal of Cultural Management

Farzaneh Tavakoli ¹ (PhD Candidate in Cultural Management, Islamic Azad University Isfahan Branch (Khorasgan), Isfahan, Iran.)
Faezeh Taghi Pour ² (Assistant Professor, Islamic Azad University Isfahan Branch (Khorasgan), Isfahan, Iran.)
Ali Rashid Poor ³ (Assistant Professor, Cultural Management, Islamic Azad University Isfahan Branch (Khorasgan), Isfahan, Iran.)

Received: 2021-05-15 Accepted : 2022-03-12 Published : 2023-02-20

Keywords: Mobile phone, Cultural Identity, Social Networks, Identity,

Abstract :

Objective of the study: In today's Iranian society, cellphone social networks have provided a new situation for users and created new frontiers in the formation of cultural identity of young people. Therefore, this study aims to investigate the effect of using mobile social networks on students' cultural identity.Research Method: This research is a part of developmental research in terms of results, exploratory in terms of purpose and based on research strategy of a field type. The research methodology is qualitative.Statistical population: The statistical population was all university professors in the field of culture and media. Purposeful sampling was used for interviews and finally 20 interviews were conducted.Methods: In this research, open, axial and selective data coding methods were used and 300 codes were identified in the initial coding stage, and then 198 codes were identified among the primary codes in the second open coding stage and in the first stage. Axial coding 44 codes were classified into 3 categories (causal conditions, contextual conditions, intervention conditions) and finally led to the presentation of a model based on experimental data. To analyze the data and turn them into usable information in the model, the method of contextual theory was used.Findings and Conclusion: Based on the findings of this study, solutions have been proposed for different dimensions of cultural identity in the field of social networks whose main audience is young people.