Examining the Role of Human Resources in Hotel Ranking in Iran
Subject Areas : Journal of Cultural Management
Amir Mohsen Madani
1
(Faculty member of Islamic Azad University, Shahre Rey Branch)
Leila Bagheri NezamAbad
2
(Corresponding)
Keywords: Standardization, national brand, hotel and hospitality industry, service
, 
, quality ratings,
Abstract :
Introduction and Objectives: People of different nationalities and ethnicities hotelnear term, so the hotels as a cultural institution, is at the forefront of culturalencounter as a showcase for the entire facade, reflecting the national culture of thehost country are considered. Maintaining mobility in the field of global competition,the need for attention to local and national features, standardization of hotelservices has doubled. Because of cultural attitudes, standardization is essential inbuilding a national brand.Research method: In this model, the best and most complete satisfying services forguests has a 100 percent points. This rate is the calculated score for the quality andquantity of service, 0.638 and the points calculated for architecture and building ofhotel is 0.362. The main parameter of the model is 71 and the number of sub- factoris 850.Research findings: According to the research conducted, the main components ofhotel ranking and classifying in Iran were determined and the importance of eachwere identified. Finally, some solutions are offered to improve the status of hoteland tourism industries in Iran .Conclusion: Inspection and investigate public and private hotels, away from thestandards in some indicators suggest, therefore all the stars did not show the correctdegree of hotels in Iran &Usually between 1 and 2 stars are added to the existing style of grading andstandardization meet the diverse needs of today's world, not tourists. The testresults show that the model structures, hotels, undeniable role in the developmentof cultural tourism, standardization and globalization are making a national brand.
