Prioritize measurement of Tourism strategies by using SWOT analysis and QSPM matrix (Case study: Khalkhal city)

Subject Areas : Journal of Iranian Social Development Studies

mohammad rahimi ¹ , Mohammad Alizadeh ²

1 - Assistant Professor of Sociology, Department of Social Sciences, Islamic Azad University, Khalkhal Branch, Khlkhal, Iran
2 - Ph.D. student of tourism, Faculty of Management and Accounting Allameh Tabatabaei University, Tehran, Iran

Received: 2018-02-18 Accepted : 2018-03-11 Published : 2007-12-22

Keywords: QSPM Matrix, Tourism, STOW analysis, Khalkhal city, Strategic planning,

Abstract :

Tourism strategic planning is tool in order to making optimal decisions and determining policies and development politics for tourism. Khalkhal city is one of the attractive tourist cities that because this city has some problems for tourism development, then strategic planning is necessary for it. In order to achieve this goal, strengths, weakness, opportunities and treats of tourism for this city is realized by SWOT analysis and is assessed by experts and is determined suitable tourism strategies and finally, these strategies prioritize by QSPM matrix. The results of this research shows that tourism Khalkhal city is between invade and defend strategies and more strategies related with educational and infrastructural sectors. The results of prioritize strategies shows that invade strategies is attention more than other strategies and so, tourism strategic planning for Khalkhal city must persuade using strengths in order to using opportunities and increasing strengths and decreasing weaknesses.Key words: Khalkhal city, Strategic planning, Tourism, STOW analysis, QSPM matrix.