The evaluation of the effect of environmental programs of Tv on the Promotion of environmental awareness and attitude of students

Subject Areas : مدیریت ، برنامه ریزی و آموزش محیط زیست

Mahdieh Rezaei ¹ (Faculty member, Department of Environmental Education, Payame Noor University, Tehran, Iran *(Corresponding Author).)
Seyed Mohammad Shobeiri ² (Professor, Department of Environmental Education, Payame Noor University and Head of UNESCO Chair on Environmental Education, Tehran, Iran.)
Mohammad Reza Sarmadi ³ (Professor, Departmentof Education, Payame Noor University, Tehran, Iran)
Maryam Larijani ⁴ (Assistant Professor, Department of Environmental Education, Payame Noor University, Tehran, Iran.)

Received: 2016-09-10 Accepted : 2016-10-25 Published : 2018-06-22

Keywords: Environmental awareness, Environmental Programs, Television, Environmental attitude,

Abstract :

Background and purpose: Educational function of the media has always been emphasized by experts in various fields, and formal and informal institutions have used their capacity. In the meantime, the medium of television as a medium of video and audio is important. The aim of this study is to evaluate the effect of environmental programs of television on the promotion of environmental awareness and attitude of university students. Research method: The research method is practical, and the data collection tool isquasi-experimental with pre-test and post-test as well as control group. The studied population consists of 40 students from Payame Noor University, Markazi Province, who are selected by convenience sampling method and randomly classified into two experimental and control groups. The data collection tool includes a questionnaire, the content validity of which is quantitatively and qualitatively confirmed and the reliability is approved by Cronbach''s alpha method. The data are analyzed by descriptive and inferential statistics.Findings: According to the results of the statistical analysis, significant differences between pre-test and post-test were observed in both variables. Comparison of the mean pre-test and post-test demonstrated that the mean of the post-test was higher in both variables. The post-hoc test also showed that the mean of TV experimental group was higher than the mean of control group in both variables.Discussion and conclusion: According to the findings, TV programs have a significantly positive effect on the environmental awareness and attitude of the students, especially their environmental awareness, which showed a higher extent of effect.

References:

1. Rezaei, M., Shobeir, S.M., Sarmadi, M. R, Larijani, M. 2016.The Effect of Environmental Radio Programs on Promotion of Students Environmental Literacy. Quarterly Journal of Environmental Education and Sustainable Development, 4(4), p.p. 41-54. (In Persian)
   
   
   1. Badkuby, A., Hadipour, M., Pourebrahim, SH. (2000).The status of primary school teachers in the schools of districts of Tehran regarding environmental issues and ways to improve their awareness.Journal of Environmental, No.27, p.p.36-40. (In Persian)
   
   


2. Aminrad, Z., Azizi,M., Wahab., M. 2010.EnvironmentalAwareness and Attitude among Iranian Students in Malasiyan Universities. Environment Asia, 10(3), p.p.1-10.
   
   
   1. He, X., Hong, T., Liu, L., Tiefenbacher, J. 2011. A Comparative Study of Environmental Knowledge, Attitudes and behaviors among University Students in China. International Research in Geographical and Environmental Education, 20(2), p.p. 91-104.
   
   
   2. UNEP Annual Report. 2015. Available at:http://www.unep.org/annualreport/2015/en/index.html.
   
   

2. Motamednejad, Kazem. 2015. Media communication, the first Volume, Tenth Edition, Tehran: Alameh Tabatabai Press. (In Persian)


3. Shahbazi, T., Shobeiri, S.M., Zandi, B. 2015.The role of mass media in environmental education from the perspective of secondary-school teachers of Sar-polezahab City. Journal of Environmental Science and Technology, 17(2), p.p. 95-104. (In Persian)


4. Rezaei, M., Shobeiri, S. M. 2015. The relationship between the degree of using ICT (with an emphasis on the Internet) with the environmental literacy of students. Journal of Human and Environment, 12(4), p.p. 40-58. (In Persian)


5. Salehi, S., Soleimani, K., Pazokinejad, Z. 2015. The attitudes and responsible behavior of students towards the environment (Case Study: Students of Mazandaran). Journal of Environmental Research, 6(11), 265-276. (In Persian)


6. Nath, B. 2011.Instilling Environmental Awareness in Undergraduate University and Awareness. Environmental Education and Awareness, 1(1), p.p. 1-15.

8. Mesadaghi Nia, A.R., Younesian, M., Naseri, S., Jafari, A., Moradi, A., Farah Dost, F., Yaghoubi, L. 2007. Investigating the awareness of residents of Tehran about environmental pollution and related health problems and determining their information resources. Quarterly Journal of Lorestan University of Medical Sciences, 9(1), (31st series), p.p. 3-13. (In Persian)


9. Mirdamadi, M., Bagheri Workaneh, AS., Esmaeili, S. 2010. Evaluation of the level of awareness of high school students in Tehran from environmental protection. Quarterly Journal of Environmental Science and Technology, 12(1), p.p. 201-216. (In Persian)


10. Aghili, S. M., Safari, R. 2012. A survey on the environmental awareness of middle and high school students in Gorgan, research project report, Gorgan University of Agricultural Sciences and Natural Resources. (In Persian)


11. Veisi, H., Zarandian, A. 2012. An Evaluation of Citizens’ Awareness and Knowledge of Environment: A Case Study of Union sand Commercial Managers of Tehran, Region 12. The Quarterly Journal of Environment Education and Sustainable Development, 1(1), p.p. 35-42. (In Persian)


12. Aghamiri, H.S. 2012. The Effect of Television Programs on Changing Environmental Behavior of Rural Villages, Case Study: Fudjian Village, Master''s Degree Program in Geography and Urban Planning, Islamic Azad University, Central Tehran Branch. (In Persian)


13. Dabiry, F., Vahednavan, A. 2011.Media and development of environmental law. Media Studies, 6(2), p.p.173-190. (In Persian)


14. 14.Geranmayeh Pour, A., Bigdelineghad, M. 2013. A Survey on the role of national media in water consumption patterns among citizens. Journal of Culture of Communication, Vol. 3, No. 9, p.p. 195-220. (In Persian)


15. Salehi, S., Pazokinejad, Z. 2013. Evaluation of Environmental Science Stufents of Public Universities in Mazandaran. Journal of Education Planning, 2 (4), p.p. 199-221. (In Persian)


16. Shobeiri, S.M., Farajollahi, M., Koohi aghdam, E., Meibodi, H. 2013. The Relationship between Using Mass Media (with Emphasis on TV) and Promotion of Teachers'' Environmental Literacy.The Journal of Information and Communication Technology in Education, 4(1), p.p. 23-40. (In Persian)


17. Shiyan, M., Sephardum, A. 2014. Quantitative and qualitative relationship between television programs and awareness of citizenship rights. Quarterly Journal of Social Welfare, No. 54, p.p. 267-299. (In Persian)


18. Schmidt, J.E. 2007. From Intentions to Actions: The Role of Environmental Awareness on College Students, UW-L Journal of undergraduate Research Vol. 3, No 5, p.p. 1-4.


19. Hartman, F. (2008). What are media philosophy, Translated by Akhgary, M.,  Research Journal of Information Wisdom and Knowledge, 16(1), p.14.(In Persian)


20. Tor, Hacer. 2009. Increasing Women''s Environmental Awareness Through Education, World Conference on Educational Sciences: New Trends and Issues in Educational Sciences.Social and Behavioral Science, 1(1), p.p. 939-942.

24.  Ayre, C., Scally, A.J. 2014. Critical Values for Lawshe’s Content Validity Ratio: Revisiting the Original Methods of Calculation. Measurement and Evaluation in Counseling and Development,47(1), p.p. 79-86.

25. Shirkavand, SH. 2002. Formation and attitude change. Tadbir, No. 125, p.p. 109-111. (In Persian)