Development of a Sports Participation Model During the COVID-19 Pandemic

Subject Areas : Sports Science and Healthy

Ali ShokrGoftar ¹ (Ph.D., Department of Sports Management, Faculty of Physical Education and Sports Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran )
Zahra Haji Anzahaie ² (Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Farideh Ashrafganjouei ³ (Associate Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Seyed Hamid Sajjadi hazave ⁴ (Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2023-09-30 Accepted : 2023-11-12 Published : 2024-03-03

Keywords: Sports Participation, Sports Programs, Motivational Factors, COVID-19 Pandemic, Database Theory.,

Abstract :

The purpose of this research was to develop a sports participation model during the Covid-19 pandemic. The research method employed a mixed approach (qualitative-quantitative). The statistical population for the qualitative section consisted of sports management professors, managers, experts, and executive club owners in sports, selected purposefully through snowball sampling. The statistical population for the quantitative part included customers, citizens, athletes, and non-athletes of private clubs in Tehran province. A total of 384 individuals were selected as a statistical sample through available sampling methods. Database theory was utilized for the research paradigm model in the qualitative part, while structural equations were employed in the quantitative part using PLS software. The research results revealed 17 categories, 76 conceptual codes, and six paradigm models including causal conditions, main categories, contextual categories, interventionist categories, strategies, and consequences. The findings indicated that motivational factors play a significant role as background conditions for sports participation during the Covid-19 era. In this context, providing incentives through training and encouragement by organizations for employees, municipal incentives, and creating awards for sports participation can serve as motivating factors for various groups to engage in sports programs.

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