Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers

Subject Areas : Applied Mathematics Modeling

Maryam Ghiasabadi Farahani ¹ , Peyman Ghafari Ashtiani ² , Majid Shadmand ³

1 - PhD Business Management, Young and Elite Researchers Club, Arak Branch, Islamic Azad University, Arak, Iran
2 - b Department of Business Management, Arak Branch, Islamic Azad University, Arak, Iran.
3 - Master of Public Administration, Islamic Azad University, Khorasgan Branch, Isfahan, Iran.

Received: 2022-03-14 Accepted : 2022-03-15 Published : 2021-12-01

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