An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)
Subject Areas : Financial Accounting
Hossein Teimouri
1
(Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran)
Jalil Gharibi
2
(Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran)
Ali Hossein Zadeh
3
(Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran)
Alireza Pooya
4
(Department of Management, Torbate Heidarieh Branch, Islamic Azad University, Torbate Heidarieh, Iran|Department of Management, Ferdowsi University, Mashahd, Iran)
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Abstract :