A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context

Subject Areas : Business Strategy

Maryam Zarif Sagheb ¹ , Seyed Kamran Nourbakhsh ² , Mirfeiz Fallahshams ³

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Financial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-02-13 Accepted : 2019-12-29 Published : 2019-10-01

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