The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty

Subject Areas : Business Strategy

Mehdi Rostami ¹ , Hamid Foroghi Pour ² , Reza Saboonchi ³

1 - Department of Sport Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran
2 - Department of sport management, Borujerd Branch, Islamic Azad University, Borujerd , Iran
3 - Department of Sport Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran

Received: 2019-03-13 Accepted : 2019-05-21 Published : 2019-07-01

Keywords:

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