Brand Attachment in Consumer- Brand Relationship

Subject Areas : Business Strategy

Nahid Reihani ¹ , Mohamad- Ali Abdolvand ² , kambiz Heidarzadeh ³ , Mohsen Khounsiavash ⁴

1 - Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 - Department of Management and Accounting, Qazvin Islamic Azad University, Qazvin, Iran

Received: 2018-12-31 Accepted : 2019-03-16 Published : 2019-04-01

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