Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies

Subject Areas : Business Strategy

Hamid Kheilnejad ¹ , Fariz Taherikia ² , Seyyed Mahdi Jalali ³ , Bita Tabrizian ⁴

1 - Department of Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran
2 - Department of Management, Firoozkuh Branch, Islamic Azad University, Firoozkuh, Iran
3 - Department of Management, Firoozkuh Branch, Islamic Azad University, Firoozkuh, Iran
4 - Department of Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran

Received: 2019-04-22 Accepted : 2020-05-09 Published : 2020-06-21

Keywords:

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