Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry

Subject Areas : Business Strategy

Yones Kafilaleh ¹ , Hossein Bodaghi Khajeh Noubar ² , Alireza Motemani ³ , Aliakbar Peyvasteh ⁴

1 - Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
3 - Department of Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, G.C, Tehran, Iran
4 - Department of Management, Osveh Institute of Higher Education, Tabriz, Iran

Received: 2021-09-04 Accepted : 2021-11-22 Published : 2021-11-22

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References:

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