Presenting a Systemic Model for the Effectiveness of Marketing Communication Activities in Social Networks

Subject Areas : Marketing

Somayyeh Abesh Loui Aghdam ¹ , heirsh soltanpanah ² , Omid Mahdieh ³ , Roya Shakeri ⁴ , Foad Habibi ⁵

1 - Ph.D. Candidate of management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.
2 - Assistant Professor, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.
3 - Assistant Professor of Management and Accounting, Faculty of Humanities, University of Zanjan, Zanjan, Iran.
4 - Assistant Professor, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
5 - Assistant Professor of Social Sciences, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran

Received: 2022-11-16 Accepted : 2023-01-25 Published : 2023-04-01

Keywords:

References:

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