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Manuscript ID : JSM-2210-1696 (R1) Visit : 341 Page: 17 - 27

10.30495/jsm.2022.1969014.1696

20.1001.1.23222301.2023.9.2.1.2

Article Type: Original Research

Presenting a Paradigm Model of Green washing based on the Grounded Theory Approach

Subject Areas : Marketing

mahsa jandaghi 1 , Mahmud Naderi Beni 2

1 - Business Management Department, Faculty of Economics, Management and Accounting,Yazd University, Yazd, Iran
2 - Business Management Department, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

Received: 2022-10-14 Accepted : 2022-12-18 Published : 2023-04-01

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Abstract :

References:


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