The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust

Subject Areas : Marketing

Seyyed Reza Jalalzadeh ¹ , Amir Momeni ²

1 - Member of the Faculty of Management Department, Faculty of Management and Finance, Khatam University, Tehran, Iran.
2 - Master's degree in business management, Faculty of Management and Finance, Khatam University, Tehran, Iran.

Received: 2023-06-27 Accepted : 2023-09-11 Published : 2024-01-01

Keywords:

References:

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