Prioritization of the Effective Factors in Service Quality and Customers Satisfaction Using Grey Relational Analysis (GRA) Method

Subject Areas : Business Strategy

Seyyed Javad Iranban ¹ , Somayeh Mohammadi ²

1 - Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
2 - Shiraz Branch, Islamic Azad University, Shiraz, Iran

Received: 2014-04-20 Accepted : 2014-06-20 Published : 2015-04-01

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