Characteristics of Online Database Perceptions and Its Compliance by Female Faculty Members

Subject Areas : Sociology

فریبا Nazari ¹ (Science and Research Branch. Informatics and Liberary Science Department, Islamic Azad University, Ahwaz, Iran)
فریبرز Khousravi ² (Assistant Professor, Islamic Republic of Iran National Library and Documentary Organization, Tehran, Iran)
فهیمه Bab-alhavaeiji ³ (Associate Professor, Science and Research Branch, Informatics and Liberary Science Department, Islamic Azad University,Tehran,Iran)

Received: 2012-04-04 Accepted : 2012-10-11 Published : 2012-09-22

Keywords:

Abstract :

This paper aimed to discover if there was a relation between characteristics of online database and the perceptions of female faculty members of the zone 8 of Islamic Azad University in Tehran based on Rogers' theory of Diffusion of Innovation (DOI) such as relative advantage, compatibility, trialability and observability attributes. The samples included 105 female faculty members who were selected randomly by stratified sampling procedure. The analytical research survey method was applied.  The data were gathered by implementing a questionnaire based on previous writings and theories of Rogers. The findings indicated that all independent variables correlated significantly to the female faculty members’ compliance within Rogers' innovation diffusion theory (p< 0/0001). The relative advantage and compatibility were stronger predictors of adoption rate compare to other online databases characteristics.

References:

-راجرز، اورت. ام واف. فلوید شومیکر( 2001)، رسانش نوآوری‌ها: رهیافتی میان فرهنگی، ترجمه عزت الله کرمی و ابوطالب فنایی(1379)، شیراز، دانشگاه شیراز.

 

-Agbonlahor, R. (2006). Motivation for Use of Information Technology by University Faculty: adeveloping country perspective. Information Development, Vol .22, no. 4:263-277.

-Al Ghaith, W. A. , L. Sanzogni, and K. S. Sandhu.(2010). Factors Influencing the Adoption and Usage of on Line Services in Saudi Arabia. The Electronic Journal on Information Systems in Developing Countries, Vol.40, no. 1: 1-32.

-Al-Gahtani, S. S.(2003). Computer Technology Adoption in Saudi Arabia: Correlates of Perceived Innovation Attributing. Information Technology for Development,Vol.10, no.1: 57-69.

-Al-Sanaeidi, S. (2009). An investigation of factors affecting Omani faculty members adopting of information and computing technology. Unpublished ph.D.,University of North Texas.

-Carter, M. T. (1997). Factors affecting use of e-mail by public school principals of central Appalachian region. Doctoral dissertation, East Tennessee State University, Johnson City.

-Drinjak, J., Altmann, G. & Joyce, P. (2001). Justifying investments in electronic commerce. In Proceedings of the 12th Australia Conference on Information Systems, 4-7 December, 187-98.

-Hayati, Z. and Jowkar,T.(2008). Adoption of Electronic Reference Materials in Academic libraries of Iran. The International Information & Library Review,Vol.40, no. 1: 52-63.

-Janardhanam, K., Sinha R.and Babu, V. S.(2011). Adoption of New Technology‎in B-School: An Analytical Study of Bangalore. Paper presented at International ‎Conference of the Association for Technology and Business Management (CTBM-11), March 2011 ,Dubai :SZABIST .Availableat:http://www.trikal.org /ictbm11/ProgrammeBulletin/Programme Bulletin.pdf.

-Lin.C.(1998).Explring personal computer adoption dynamics.Journal of Broadcasting&Electronic Media.42(1), 95-103.

-Lorenzo,TarpleyJr.(2010). Leadership and Adoption of Instructional Technology in a Military Medical Learning Environment: A Case Study.   Available: http://ethesys.nuu.edu.tw/ETD-db/ETD-  search/ view etd? URN = etd-05032010-222539 Journal of American society for information Science vol, 48, No.6, p.508-518.

- Polatoglu, V.N & Ekin, S.(2001). An empirical investigation of the Turkish consumers' acceptance on Internet banking services. The International Journal of Bank Marketing, 19, 4/5, 156-166.

-Rogers, E. M.(1995).Diffusion of Innovations. 4 ed. New York:  Free Press.

-Rogers, E. M.(2003).Diffusion of Innovations. 5 ed. New York:  Free Press

- Sekaran, U.(2000). Research Methods for Business: A Skill-Building Approach. New York: John Wiley and Sons, Inc.

- Stevens,P.M.,Williams,K.P., & Smith, M. C.(2000). Organizational communication and information process in an Internet-enabled environment, Psychology & Marketing, vol.17:607-632.

-Surry, D. W. (1997). Diffusion Theory and Instructional Technology. Paper presented at the Annual Conference of the Association for educational Communications and Technology (AECT), February 1997, at Albuquerque, New Mexico.

- Surry, D. W., & Gustafson, K. L. (1994). The role of perceptions in instructional development and adoption. ERICDocument Reproduction Service No. 373765.

-Tan, M. & Teo, T.S.H. (2000) Factors influencing the adoption of Internet banking. Journal of the Association for Information Systems, 1, 1-42.

-Tomatzky, L.G. & Klein, K (1982) Innovation characteristics and innovation adoption implementation: A meta-analysis of findings. IEEE Transactions on Engineering Management. 29, 28-45.