تحلیل تأثیر سواد رسانهای بر رضایت ورزشکاران با نقش تعدیلگر تعهد حرفهای و مسئولیت اجتماعی (مطالعه موردی، لیگ برتر والیبال)
Subject Areas : OthersHamed Ebadi Barbin 1 , Saeid Sadeghi Brojerdi 2 , Reza Sabonchi 3
1 - PhD student in Sports Management, Borujard Branch, Islamic Azad University, Borujard, Iran
2 - Professor of Sports Management, Faculty of Humanities and Social Sciences, Department of Physical Education and Sports Sciences, University of Kurdistan, Iran
3 - Associate Professor of Sports Management, Borujard Branch, Islamic Azad University, Borujard, Iran
Keywords: media literacy, Professional Commitment, Athletes', satisfaction, Social Responsibility,
Abstract :
The present research was conducted with the aim of analyzing the effect of media literacy on the satisfaction of athletes with the moderating role of professional commitment and social responsibility (case study, volleyball premier league). The current research is a descriptive research of the correlation type and based on structural equation modeling, and in terms of its purpose, it is considered a part of applied research. The statistical population of the research included all the athletes, supervisors and coaches of the top volleyball league of Iran (14 teams and 19 people in each team) who competed in the top league competitions in 1400 (266 people). Sampling was the total number and 241 questionnaires were returned correctly. The measuring tools of the research included media literacy questionnaires, athletes' satisfaction, social responsibility and professional commitment. In order to analyze the collected data, descriptive and inferential statistics methods were used. In the descriptive statistics section, tables and graphs of frequency and relative frequency of demographic characteristics of research participants, mean and standard deviation were used. In the inferential statistics section, structural equation analysis was used with the help of SmartPLS version 2 software in order to investigate the effect of research variables on each other and to design a communication model between them. The results showed that media literacy has a positive and significant effect on social responsibility, athletes' satisfaction and their professional commitment. Social responsibility and professional commitment have a positive and significant effect on the satisfaction of athletes.
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- Isidora, K. (2020). Effective performance management of inter-organisational collaborations through the construction of multiple identities. International Journal of Business Performance Management, 18(2), 236-251.
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- Zarei Bidsorkhi, A. Faraziani, F. (2021). Evaluating the role of media literacy in the proper development of basketball in Kermanshah, the third national conference on sports communication: communication literacy and media literacy in sports, Shiraz. (Persian)
- Afroozeh M, Mozaffari A, Aghaei N, Safari M. (2016). Developing a Model for the Consequences of Social Responsibility Development in Iran's Professional Societies. Sports Management Journal. 8(6):977-997. (Persian)
- Asrar-ul-Haq, M., Kuchinke K. P., & Iqbal, A. (2017). The relationship between corporate social responsibility, job satisfaction, and organizational commitment: Case of Pakistani higher education. Journal of Cleaner Production, 142(4), 2352-2363.
- Aziz Moradi, A. (2021). Media Literacy and Its Role in Athletes' Professional Life, Third National Conference on Sports Communication: Communication Literacy and Media Literacy in Sports, Shiraz. (Persian)
- Azizi Nejad, B. (2017). The relationship between professional ethics and organizational commitment according to the mediating effect of organizational justice, Ethics in Science and Technology, 14, 2, 2018. (In Persian)
- Bakhshalipour, V. Khodaparast, S. Rezaei Sufi, M. (2020). Relationship between the use of information and communication technology indicators with the components of empowerment of sports teachers in the Ministry of Education, Communication Management in Sports Media, 8 (1). (Persian)
- Erickson, D. (2017). ''Corporate Social Responsibility in Sports: Efforts and communication''. Master's Theses, Marquette University.
- Febriani, R., Farihah, U., & Nasution, N. E. A. (2020). Adiwiyata School: An environmental care program as an effort to develop Indonesian students’ ecological literacy. In Journal of Physics: Conference Series 1561(1). 132-147. IOP Publishing.
- Fukao, S., Watson, J. C., Fangchen, Y. U., & Halbrook, M. (2015). Relationships between the congruence of required and perceived leadership behavior and satisfaction in athletes. Psychological Reports, 117(2), 391-405.
- Hosseini, M. Qasemi, N. (2019). Comparison of Media Literacy in Specialists in Physical Education, Communication Management in Sports Media, 6 (4). (In Persian)
- Isidora, K. (2020). Effective performance management of inter-organisational collaborations through the construction of multiple identities. International Journal of Business Performance Management, 18(2), 236-251.
- Katz, L. F., & Krueger, A. B. (2019). The rise and nature of alternative work arrangements in the United States, 1995–2015. ILR review, 72(2), 382-416.
- Lee, C.H., Song, H.J., Lee, H.M., Lee,S. & Bernhard, B.J. (2013).The impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies. International Journal of Hospitality Management 33, 406–415.
- Liang, H., & Renneboog, L. (2017). On the foundations of corporate social responsibility. The Journal of Finance, 72(2), 853-910.L
- McEwan, D. (2020). The effects of perceived teamwork on emergent states and satisfaction with performance among team sport athletes. Sport, Exercise, and Performance Psychology, 9(1), 1–15.
- Memari, N. Attar Abbasi, M. Raisizadeh, A. (2021). Comparison of Media Literacy in Physical Education Specialists, 3rd National Conference on Sports Communication: Communication Literacy and Media Literacy in Sports, Shiraz. (Persian)
- Moradi, A. Takhti, A. (2021). Media Literacy and Social Health, the First National Conference on Applied Studies in Education Processes, Bandar Abbas. (Persian)
- Poczwardowski, A., Lamphere, B., Allen, K., Marican, R., & Haberl, P. (2020). The 5C’s model of successful partnerships in elite beach volleyball dyads. Journal of Applied Sport Psychology, 32(5), 476-494.
- Shabani, A., Hosseini, S., Bilali, F. (2018), the relationship between social responsibility and work commitment and organizational culture (case study of Tehran Municipal Sports Organization). Social Research Quarterly, year twelve, number forty-four. (Persian)
- Shim, H. S. Jo, Y & Hoover, L. T. (2015). "Police transformational leadership and organizational commitment: Mediating role of organizational culture", policing: An International Journal of Police Strategies & Management, 38(4), 754-774.
- Shojayan, F. (2015). Organizational social responsibility in the oil industry, conference on corporate social responsibility-social responsibility of the oil industry, Tehran, Institute of Research in Energy Management and Planning, University of Tehran. (Persian)
- Turker, D. (2019). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89 (2), 189-204.
- Walker, M., Parent, M. M. (2010). Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport. Sport Management Review, 13 (3), 198-213.
- Zarei Bidsorkhi, A. Faraziani, F. (2021). Evaluating the role of media literacy in the proper development of basketball in Kermanshah, the third national conference on sports communication: communication literacy and media literacy in sports, Shiraz. (Persian)