Survey the Role of Social media marketing and e-wom on Brand Image and Purchase Intention in Iranian Food Industry

Subject Areas : Agriculture Marketing and Commercialization

Sepideh Samie ¹ , Seyed Mohammad Tafreshi ²

1 - Business Administration, Majoring in Marketing, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran
2 - Public Administration, Majoring in Decision Making and Policy Making, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran

Received: 2021-09-02 Accepted : 2022-05-03 Published : 2022-06-01

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References:

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