Identification and clustering internal stimuli on the effectiveness of advertisement by using Delphi method and perceptron neural network (Case study on sports retailers)
Subject Areas : Agriculture Marketing and Commercialization
Tara Taefi
1
(Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Vahid Reza Mirabi
2
(Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
Ghasem Ali Bazaee
3
(Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Soheil Sarmad saeidi
4
(Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
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Abstract :