Investigating the Dimensions of the Customer Relationship Model Based on Banking Policies in Maskan Bank
Subject Areas : Agriculture Marketing and CommercializationAli Keshavarz 1 , Asadollah Mehrara 2 , Mohammad Reza Bagherzadeh 3 , Yousef Gholipour 4
1 - Ph.D. Student of Management, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran
2 - Department of Management, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran
3 - Department of Management, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran
4 - Department of Industry Engineering, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran
Keywords:
Abstract :
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Bahmani A. & Salar J. & Iranfard A. (2019), Review of Customer Relationship Management Improving the Performance of Kish Investment and Development Company Employees, Fourth National Conference on Management, Accounting and Economics with Emphasis on Regional and Global Marketing, Tehran: Shahid Beheshti University, Permanent Secretariat of the Conference, 11(5): 85-110.
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