Determining the strategic position of sports tourism in the field of citizens' health
Subject Areas : Food Security
Rozita Hajiahmadi
1
,
Mehdi Naderinasab
2
,
Nima Majedi
3
1 - PhD student, Sports Management Department, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
2 - Assistant Professor, Department of Physical Education and Sports Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Assistant Professor, Department of Physical Education and Sports Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Keywords: SWOT, Strategic Plan, sports tourism in the field of citizens' health,
Abstract :
The purpose of this study is determining the strategic position of citizens' health and its strategies. information was collected from sports tourism experts in the field of citizens' health and sports management. Sampling was done by whole number method which was equal to 112 people. The results showed that the sports tourism industry has 10 strengths, 14 weaknesses, 10 opportunities and 12 threats in different areas in the field of health of the citizens of the country. To rank each of them, Friedman test was used at the level of p <0.05. The matrix of internal factors of the sports tourism industry in the field of citizens 'health showed that the total score of the matrix is 2.927, which shows the strengths overcoming the weaknesses of the sports tourism industry in the field of citizens' health in Iran. The matrix of external factors of the sports tourism industry in the field of citizens' health showed that the total score of the external matrix is 1.573, which indicates the dominance of threats over environmental opportunities in this industry. The general conclusion is that the analysis of internal and external matrix shows that the sports tourism industry in the field of health of the citizens of Iran is strategically in the ST position, in other words, it can be said that due to the strengths over strengths and weaknesses of the tourism industry. Sports in the field of health of the country's citizens, as well as trying to overcome the anticipated threats,
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