Acceptance of Mobile Banking Framework with the Development of Technology Acceptance Model

Subject Areas : مدیریت

Mohammad Taleghani ¹ , Zeinab Haghgoofard ²

1 - Associate Professor, Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran
2 - M.Sc., Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Received: 2017-12-20 Accepted : 2017-12-20 Published : 2017-11-22

Keywords: Mobile Banking, TTF, UTAUT,

Abstract :

Mobile banking is One of the newest technologies In the Banking with Existence Many benefits Very few users in Iran. This study aims to, Recognition Factors Effective The acceptance Mobile banking With Integration Unified Theory of Acceptance and Use of Technology And Task-Technology Fit . The study was an applied study in terms of objective and a correlation survey in terms of data collection methodology. The statistical population included all M-banking clients of refah banks in Guilan Province, Iran. So, 500 questionnaires were administered by stratified random sampling and 384 questionnaires were collected. Data collected questionnaire were collected And variables with the whole five-point Likert Measured. After data collection, the reliability of the questionnaire was scientifically confirmed as Cronbach’s alpha was estimated to be 7.0> for it. The model was analyzed by structural equations modeling method. The values of model fitting indices were found to be appropriate. Path analysis showed that the impact Kidney theories Apart from facilitating conditions to be confirmed