Providing an Optimal Model of Affective Attitude in Customers' Purchasing Decisions in Industrial Markets

Subject Areas : طراحی آزمایشات

Seyedeh Hanieh Mirkiaei Tamijani ¹ (Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.)
Hamidreza Saeednia ² (Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.)
Zahra Alipour Darvish ³ (Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.)

Received: 2021-05-20 Accepted : 2022-02-10 Published : 2022-06-01

Keywords:

References:

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