Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process

Subject Areas : Urban Planning

Shaghayegh Shakiba Tabar ¹ , Sina Nematizadeh ² , Hamidreza Saeednia ³

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2021-11-26 Accepted : 2022-04-28 Published : 2022-09-01

Keywords:

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