Determining The Relationship Between Adoption Factors of P3 Sweetener through Partial Least Squares Structural Equation Modeling Approach
Subject Areas : ArchitectureMohamad Aidil Hasim 1 , Juhaini Jabar 2 , Fararishah Abdul Khalid 3 , Ibnu Suryo 4
1 - Centre for Technopreneurship Development, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia.
2 - Centre for Technopreneurship Development, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia.
3 - Monash Business School, Monash University, Level 9, Building H, Caulfield Campus, 900 Dandenong Road, Caulfield East VIC 3145, Melbourne, Australia.
4 - Faculty of Economics, Universitas Islam Batik Surakarta, Jl. Agus Salim No.10, Sondakan, Kec. Laweyan, Kota Surakarta, Jawa Tengah 57147, Indonesia.
Keywords:
Abstract :
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