Designing a Marketing Strategy for the Development of Industrial Tourism in the Region
Subject Areas : Design of ExperimentBohdan Danylyshyn 1 , Oleksandra Olshanska 2 , Yuliia Zabaldina 3 , Roman Mazurets 4 , Sergii Khlopiak 5 , Liliia Pivnova 6
1 - Department of Regional Studies and Tourism, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine
2 - Department of Business-Economics and Tourism, Kyiv National University of Technologies and Design, Kyiv, Ukraine
3 - Department of Tourism and Recreation, Kyiv National University of Trade and Economics, Kyiv, Ukraine
4 - Department of Tourism and Recreation, Kyiv National University of Trade and Economics, Kyiv, Ukraine
5 - Department of Tourism and Recreation, Kyiv National University of Trade and Economics, Kyiv, Ukraine
6 - Department of Hotel and Restaurant Business and Tourism, East European University of Economics and Management, Cherkasy, Ukraine
Keywords:
Abstract :
Babenko, V. et al. (2020). Modern processes of regional economic integration of Ukraine in the context of sustainable development. E3S Web Conf., 166 (2020) 12001. DOI: 10.1051/e3sconf/202016612001
Bashynska, I. et al. (2019). Sales tunnels in messengers as new technologies for effective internet-marketing in tourism and hospitality. International Journal of Innovative Technology and Exploring Engineering, 8(12), pp. 594-598
Boros, L. et al. (2013). Industrial tourism – trends and opportunities. Forum geografic XII(1), pp.108-114 DOI: 10.5775/fg.2067-4635.2013.132.i
Bujok, P. et al. (2014). Industrial Tourism and the Sustainability of the Development of Tourism Business. DOI: 10.13187/tesp.2014.3.88
Bujok, P. et al. (2015). Industrial tourism in the context of the industrial heritage. Geojournal of Tourism and Geosites, 15, pp. 81-92.
Chikurova, T., Oshkordina, A. (2020). Industrial Tourism as a Factor in the Development of a City and Region. Conference: Proceedings of the Ecological-Socio-Economic Systems: Models of Competition and Cooperation (ESES 2019) DOI: 10.2991/assehr.k.200113.118
Cristobal, E., et al. (2020). Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism. Sustainability, 12(15):5965 DOI: 10.3390/su12155965
Dźwigoł, H. et al. (2019). Formation of Strategic Change Management System at an Enterprise. Academy of Strategic Management Journal, 18(SI1), pp. 1-8.
Dyshkantiuk, O. et al., (2020). Modern Hotel Business Management Tools, International Journal of Advanced Research in Engineering and Technology, 11(6), 2020, pp. 226-238.
Huang, L., Zheng, Y. (2015). Reviews on Tourism Development of Resources-Based Cities. Resources & Industries, 5, 14-21.
Irtyshcheva I. et al. (2020) Building favorable investment climate for economic development. Accounting, 6(5), pp. 773-780. DOI: 10.5267/j.ac.2020.6.006
Jansirani, Dr. (2013). Industrial Tourism: An Introduction. DOI: 10.9790/487X-0941214
Kavaratzis, M. (2007). City Marketing: The Past, the Present and Some Unresolved Issues. Geography Compass, 1, 695-712. https://doi.org/10.1111/j.1749-8198.2007.00034.x
Kornus, A. et al. (2019). Cluster approach in the system of industrial tourism. Geography and tourism. DOI: 10.17721/2308-135X.2019.53.9-15
Kwilinski, A., Kuzior, A. (2020). Cognitive Technologies in the Management and Formation of Directions of the Priority Development of Industrial Enterprises. Management Systems in Production Engineering, 28(2), pp. 133-138.
Miśkiewicz, R. (2018). The importance of knowledge transfer on the energy market. Polityka Energetyczna, 21(2), pp. 49-62.
Lee, C.-F. (2016). An investigation of factors determining industrial tourism attractiveness. Journal of Hospitality & Tourism Research, 16, pp. 184-197.
Nunes, F. et al. (2019). Creative Industries Tourism. DOI: 10.18089/tms.2019.15SI04
Oliinyk, V. (2017). Optimal Management of the Enterprise's Financial Flows. Journal of Advanced Research in Law and Economics, Volume VIII, Fall, 6(28), pp. 1875-1883. DOI: https://doi.org/10.14505/jarle.v8.6(28).22
Pavlakovič, B., Jereb, E. (2020). Human Resources in Industrial Tourism. DOI: 10.26493/2335-4194.13.51-65
Pavlakovič, B., Turnsek M. (2019). Adding value with experiences: industrial tourism and geothermal food production. Conference: Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season. DOI: 10.20867/tosee.05.39
Pohrebennyk, V. et al. (2016). X-Ray Fluorescent Method of Heavy Metals Detection in Soils of Mining and Chemical Enterprises (2017) Proceedings - 2016 9th International Conference on Developments in eSystems Engineering, DeSE 2016, № 7930667, pp. 323-328.
Prokopenko, O. et al. (2020). Digital-toolkit for sports tourism promoting. International Journal of Advanced Research in Engineering and Technology, 11(5), pp. 84-96.
Trusova, N. et al. (2019). Determinants of the development venture financing of the subjects of Agrarian market of Ukraine, Asia Life Sciences, (1), pp. 377-398.