Electronic Banking and the Application of Bank Cards in Bank Performance Improving
Subject Areas : Business Management
Rasool Baradaran Hasanzadeh
1
(Assistant Professor, Islamic Azad University, Tabriz Branch, Accounting Department, Tabriz, Iran)
Nasser Pour Sadeg
2
(Assistant Professor and Academic Member of Bonab Branch, Islamic Azad University, Bonab, Iran)
Leila Shakouri Maleki
3
(Malekan Unit Manager, Islamic Azad University, Malekan, Iran)
Keywords: Bank, Electronic banking, Bank Cards, Credit Cards,
Abstract :
This article investigates the effect of bank cards on improving the bank performance. Electronic banking (e-banking) can be defind as the technology that represents a variety of different services, such as the common automatic teller machine (ATM) services, direct deposit, automatic bill payment (ABP), electronic transfer of funds (EFT), and computer banking (PC banking). One of the tools of electronic transfer of funds (EFT) that is of special importance in electronic commerce is bank cards. The present research investigates the effect of Bank cards on improving East Azerbaijan Melli Bank performance. This was carried out by using documents and surveying the viewpoints of customers (Melli Card Owners). To determine the method, various underlying theories in this research were used, and eventually the effects of using these cards were considered. It became clear that using bank cards increases the sense of security and satisfaction among customers and the bank’s profiting. Also there is a direct link between using bank cards and the increase of transfer by point of sales, improvement transactions, getting and transferring money by Automatic teller machines.
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Alwani, M. R. B. (2003). Measurement of the Quality of Services in the Public Sector. Tehran: Industrial Publication, (In Persian).
Bahmanpour, Hamid. » The Economic Experience Of Financial Market In Iran And Its Prospects For Future «. For the award of Ph.D. Degree in Economics, University of Pune.
Deshpande , R ., Farley ,J .& Webster , F . (1993)'' Corporate Culture , Customer Orientation , and Innovativeness in Japanese Firms : a Quadrat analysis '' , Journal of marketing , Vol . 57.
Ebrahimi Aski, Nosrat. »Customer satisfaction in Islamic banking in Iran a case study of bank tejarat « . A master dissertation submitted in partial fulfillment of requirements for the award of the Master of Science from the Unversity of Loughborough.
Haghighi, Masoud. » Study of Training Methods Adopted by Banking Industry With Reference To Pune Region « . For the Degree of Doctor of Philosophy (Ph.D.) University of Pune. November 2000.
Kordnaich,A., & Delkhah, J. (2004). Customer Orientation and Customer Satisfaction Measurement Pattern (Banking Industry Pattern). Quarterly Management Development, 22, 81-99, (In Persian).
Mazloumian ، Amir Behdad. » Security in E- banking System in Cyprus «.degree at Intercollege. Master of business Administration (MBA).Cyprus.
Mkolodinsky ، Jane. » The adoption of electronic banking technologies by us consumers « . USA: Emerald Group.
Mujtahid, Hassanzadeh, A. S. (2005). Money and Banking of Financial Institutions. Tehran: Publications of the Institute of Money and Banking, (In Persian).
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H. & Pahnila, S.(2004) '' Consumer acceptance of online banking: an extension of the technology acceptance model.
Rasul F. J., Seyfi, M., & Rashidi, D. (2004). Summary of Keshavarzi Bank Research Projects. Tehran: Tarbiat Modares Research Institute Publication, (In Persian).
Riour, J. (1990). Bank History and Banking. Translated by: Sh. Hashtroodi, Tehran: Publication of the Islamic Revolution Publications and Education Organization, (In Persian).
Sefidgaran, B. (2007). Money Alternatives Cards. Refah Bank Research and Marketing, (In Persian).
Tabataba'i Rad, S. R. (2000). The Study of the Causes of Non-Expansion and Widespread Use of Credit Cards and Banking in Iran. Master's Thesis, Tehran: University of Tehran, (In Persian).
