Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model

Subject Areas : policy making

Fatemeh Khanzadi ¹ , Fereydoun Ohadi ²

1 - Master of Industrial Management, Islamic Azad University, Science and Research Branch, Tehran, Iran
2 - Assistant Professor, Department of Industrial Engineering, Faculty of Engineering, Islamic Azad University of Karaj, Alborz, Iran

Received: 2016-10-03 Accepted : 2016-10-03 Published : 2016-08-01

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