New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
Subject Areas : policy making
mojtaba khansabbakh
1
(Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran)
shahnaz nayebzadeh
2
(Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran)
reihane sadat bakhshayesh
3
(Department of Management, Isfahan University, Isfahan, Iran)
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