New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty

Subject Areas : policy making

mojtaba khansabbakh ¹ , shahnaz nayebzadeh ² , reihane sadat bakhshayesh ³

1 - Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran
2 - Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran
3 - Department of Management, Isfahan University, Isfahan, Iran

Received: 2019-03-13 Accepted : 2019-03-13 Published : 2018-03-01

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References

 

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