Tourism Development with Emphasis on Culture and Arts (as Indicators of a Creative City a Case of Hamadan)

Subject Areas :

Fatemeh Ghorbani saberx ¹ (dfg)
Mejid Shams ² (Full Professor of Geography ; Malayer Branch Islamic Azad University)

Received: 2020-08-19 Accepted : 2020-09-06 Published : 2020-08-22

Keywords: Tourism, Hamedan, Creative City, art and culture,

Abstract :

Creative city policy can increase cultural assets and help shift from previous production models, which were largely dependent on production, to a more service-oriented and sustainable model. This leads to an increase in the number of visitors, consumption, and ultimately to the preservation of those urban uses. Proximity to cultural facilities not only increases the economic productivity of creativity, but also increases the feelings of tourists towards the city. In this research, the aim is to attract the development of tourism by considering arts and culture as the characteristics of a creative city. In the present study, the combined method has been used. The three components of economics, politics and design along with the indicators have been localized and identified by the authors through reviewing previous studies. In inferential statistics method, structural equation modeling technique, Lisrel software 54.8, and path analysis have been used. The results showed that all variables show a high correlation with their respective structures. It was shown that the obtained factor loads are significant for all obvious variables at the level of 0.05. Furthermore, all three components have been discussed according to the tourism conditions of Hamedan.

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