@article{
  author = {begmoradi, reza, Rousta, Alireza, Doshmanziyari, Esfandiar},
  title = {Design and presentation of brand personality marketing model to enhance customer loyalty},
  journal = {Journal of Business Management},
  year = {2020},
  volume = {12},
  number = {47},
  pages = {172-196},
  doi = {}
}