%0 Journal Article %A Mortezazadeh, Afshin, Nayebzadeh, Shahnaz, Sadeghiyan, Abolfazl %T The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) %J Jounal of Marketing Management %V 11 %N 2 %P 37-48 %D 2016 %R %U https://sanad.iau.ir/fa/Article/810921