List of Articles Brand performance

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  1 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
  Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati
  10.30495/fed.2024.709380
• Open Access Article
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  2 - Presenting the branding model of the Iranian Volleyball Premier League through Grounded Theory
  hamed maroufi leila saffari مهدی نادری نسب عباس بی نیاز
• Open Access Article
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  3 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht