List of Articles brand love Open Access Article Abstract Page Full-Text 1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 2 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences somayeh alinejad masoud keimasi mohammad ali shahhoseini Open Access Article Abstract Page Full-Text 3 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands pegah omrani seyed salahedin naghshbandi 10.30495/jism.2023.21961 Open Access Article Abstract Page Full-Text 4 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand Ali Parvar Amir Rahimpour Open Access Article Abstract Page Full-Text 5 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran) Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی Open Access Article Abstract Page Full-Text 6 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones سید هادی سید فضلی vahidreza mirabi karim hamdi
