List of Articles perceived value Open Access Article Abstract Page Full-Text 1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education majid pabarjaei zanjani احمد راه چمنی Open Access Article Abstract Page Full-Text 2 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers Mahboub Sheikhalizadeh Parisa Anguri 10.30495/jism.2023.75564.1079 Open Access Article Abstract Page Full-Text 3 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 4 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian Open Access Article Abstract Page Full-Text 5 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values S. A. Seyed Salehi M. Kazemi Open Access Article Abstract Page Full-Text 6 - The Relationships between Customer Perceived Value with Customer Performance Zahra Ahmadi Alvar Yasan Allah Pourashraf Open Access Article Abstract Page Full-Text 7 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاههای شهروند شهر تهران) فرزانه کاشفی حسین بدیعی روح الله رضازاده Open Access Article Abstract Page Full-Text 8 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal 10.30495/msds.2023.1980038.1121 Open Access Article Abstract Page Full-Text 9 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value سید محمد کامل حسینی صمد عالی 10.30495/fed.2022.691505 Open Access Article Abstract Page Full-Text 10 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan) sanaz salmanmohajer Firuzeh Hajialiakbari