List of Articles "brand equity"

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  1 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  2 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
• Open Access Article
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  3 - Identifying model of media performance with the brand equity approach in startup businesses
  Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh