List of Articles ارزش ویژه مشتری Open Access Article Abstract Page Full-Text 1 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer fereshteh sadeghi azar haris Ahmad Rahchamani Open Access Article Abstract Page Full-Text 2 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market) Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian 10.30495/jomm.2022.60843.1825 Open Access Article Abstract Page Full-Text 3 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers A. Rahchamani F. Sadeghi Azarharis Open Access Article Abstract Page Full-Text 4 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand Ahmad Rahchamani Sudeh Salimi Open Access Article Abstract Page Full-Text 5 - The role of social media marketing activities in the development of customer equity Mani Arman Mohabbat Javidfar