List of Articles افراد مشهور Open Access Article Abstract Page Full-Text 1 - Role of Cognitive Flexibility and Emotional Regulation Problems in Prediction of Celebrity WorshipamongUniversity Students Reza Shabahang Mohammad Ali Besharat mansooreh nikoogoftar Farzin Bagheri Sheykhangafshe 10.30486/jsrp.2019.663538 Open Access Article Abstract Page Full-Text 2 - Interpretive structural modeling of components of athlete Endorsement Kaveh Mirani Farshad Tojari Negar Arazesh 10.30495/kmsj.2023.1987804.1130 Open Access Article Abstract Page Full-Text 3 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality Arash Beigi Zahra Dashtlaali Open Access Article Abstract Page Full-Text 4 - The effect of the Perceived value Sports and non-sports products on the Purchase Intention Endorse Congruence kaveh mirani farshad tojari negar arazeshi