List of Articles بازاریابی خدمات

• Open Access Article
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  1 - Explaining the concept of public service marketing
  reza tayaran Mohammad  Taleghani
• Open Access Article
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  2 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
  Fereydon omidi
• Open Access Article
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  3 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
  Gholam ali Rahimi vahid nasehifar Tahmineh Nategh
  10.30495/jmfr.2022.19493
• Open Access Article
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  4 - Dynamic Analysis of Marketing Mix through Future Studies Approach
  Samira Bekr Hormoz Mehrani Masoud Qorban Hosseini sedighe Tootian
  10.30495/jmfr.2022.20263
• Open Access Article
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  5 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
  V. R. Mirabi
• Open Access Article
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  6 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
  Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani
• Open Access Article
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  7 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
  maryam geranmayeh marziyeh geranmayeh
• Open Access Article
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  8 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
  Reza Mohammadkazemi saeed kardar Mahnaz Pouriz
• Open Access Article
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  9 - E-commerce model design in sports services marketing
  mohammadhosin nafar shiva azadfada Ali Mohammad Safania elahe haidaryan
  10.30495/kmsj.2023.1980880.1086
• Open Access Article
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  10 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
  ali gholipour
• Open Access Article
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  11 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
  soheila shamsadini Farhad Hanifi vahid reza mirabi
• Open Access Article
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  12 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
  sasan issazadeh nesheli mohamad reza rostami
• Open Access Article
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  13 - بررسی و رتبه بندی عوامل مؤثر بر رضایتمندی مشتریان بانک شهر از ارائه خدمات و رابطه آن با وفاداری به برند (مورد مطالعه: شعب بانک شهر در تهران)
  قاسمعلی بازایی ندا رضائیان
• Open Access Article
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  14 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
  zahra dashtlaali Ayatollah Mohammadi