List of Articles حفظ مشتری

• Open Access Article
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  1 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
  Reza Pourmohammad morad rezaei dizgah
• Open Access Article
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  2 - The evaluation of relationship between customer value and customer relationship management performance
  K. Heidarzadeh A. Zendehdel Ali Hossin Soltani
• Open Access Article
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  3 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
  ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI
  10.30495/jomm.2023.69529.1974
• Open Access Article
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  4 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
  M. Amirshahi M. Saffianian
• Open Access Article
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  5 - Factors Affecting Customer Retention Among Cell Phone Users
  Gh. Ansariranani M. Mohamadian A. Sina Ghods,
• Open Access Article
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  6 - Investigating the Mediating Role of Service Quality on the Relationship Between Customer Relationship Management and Customer Retention (case study: Torb company)
  Kamran Yeganegi Zahra Neshati Maryam Ebrahimi
• Open Access Article
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  7 - Investigating the Impact of Success Factors on Sustainable Electronic Customer Relationship Management on the Performance of an Insurance Company in the Context of Covid-19 Epidemic
  Mohammad Abbasian Saied Sehhat
  10.30495/msds.2021.1939959.1011
• Open Access Article
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  8 - Summary The purpose of this study is to investigate the role of fintechs in customer retention mediated by customer satisfaction and is descriptive in nature and method and correlation in terms of relationships between variables. The statistical population included two sections of customers and employees of Bank Melli Iran branches in Tehran and the sample size was estimated 384 for customers and 248 for Bank Melli employees using stratified and
  noman salehi hasan mehrmanesh jalal haghighat monfared mohammad reza kashefy neyshabouri