List of Articles خرید مشتری

• Open Access Article
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  1 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
  seyedeh fatemeh hosseini khorrami rasoul asgarpour
• Open Access Article
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  2 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
• Open Access Article
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  3 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  4 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
  Razia Azodi Fazlollah Kazemi
• Open Access Article
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  5 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
  Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
  10.30495/jomm.2022.63707.1877
• Open Access Article
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  6 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
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  7 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
  Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi
  10.30495/jisds.2021.19453
• Open Access Article
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  8 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores
  meisam aminzadeh vahedi Seyed Hamid khodadad Hosseini Beitollah Akbari Moghadam
• Open Access Article
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  9 - The relationship between the store image and service quality perceived value and the customers purchase intention
  Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
• Open Access Article
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  10 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
  Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri
• Open Access Article
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  11 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
  شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی
• Open Access Article
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  12 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
  نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی
• Open Access Article
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  13 - تأثیر سرمایه فرهنگی و عوامل اجتماعی بر سبک خرید مشتریان در فروشگاه تعاونی مصرف اتکا
  عزیز ابراهیمی اشلقی صمد نوروزی
• Open Access Article
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  14 - بررسی تاثیر ویژگی‌های تبلیغاتی رسانه‌های اجتماعی بر قصد خرید مشتری (مطالعه موردی: کاربران شرکت ایرانسل در شهر تهران)
  رزین بزازیان قدیم ناصر آزاد
• Open Access Article
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  15 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
  abbas khodayari seyavash khodaparast javid pourabdi