List of Articles مشارکت مشتری

• Open Access Article
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  1 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
  sirous keshavarz mousa rahimi Fatemeh  Amjadi
• Open Access Article
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  2 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
  Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar
  10.30495/jism.2023.75068.1070
• Open Access Article
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  3 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
• Open Access Article
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  4 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
  faranak khodayari بهزاد kh
  10.30495/jomm.2022.64206.1882
• Open Access Article
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  5 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
  Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali
  10.30495/jomm.2023.72388.2027
• Open Access Article
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  6 - Investigating the Impact of Innovation on Customer Participation and Citizenship Behaviors
  fariba bakhshi Alireza Shahraki
  10.22094/jdem.2023.705864
• Open Access Article
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  7 - Presenting a Model for Determining the Prerequisites of Customer Participation in the Hospitality Industry: a Dual Value Perspective
  mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh
• Open Access Article
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  8 - Construction and Validation of a Tool for Measuring the Antecedents of Customer Engagement Based on Dual Value Perspective
  mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh
• Open Access Article
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  9 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value
  سید محمد کامل حسینی صمد عالی
  10.30495/fed.2022.691505
• Open Access Article
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  10 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry
  Nastaran  Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia
• Open Access Article
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  11 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
  Mohammad Reza Kousheshi Mohammad Faryabi