List of Articles Hedonic Value

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  1 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  2 - The Influence of Hedonic Values on Consumer Behaviors
  K. Heidarzadeh E. Hasani Parsa
• Open Access Article
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  3 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
  H. Soleymani
• Open Access Article
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  4 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad
• Open Access Article
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  5 - Investigating factors affecting on impulsive and compulsive buying with the role of moderating hedonic value
  Masoud Semyari Fereshteh Mansouri Moayyed Majid Semyari
• Open Access Article
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  6 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh