List of Articles Home Appliance

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  1 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
• Open Access Article
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  2 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
  Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami
• Open Access Article
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  3 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
  Mohammad Reza Dalvand mohammad hadi zohdi
  10.30495/jsm.2023.1977845.1750
• Open Access Article
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  4 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
  Mohammad Reza Dalvand Vahid Reza Mirabi Mohammad Hosein Ranjbar Serajodin Mohebi
• Open Access Article
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  5 - Identifying the Factors Affecting Consumer Perceptions on Product Safety and Model Presentation (Case study: Home Appliances Consumers)
  Saeed Ahmadian Seyed kamran Nourbakhsh Ghasemali Bazaee Seyed Abbas Heydari
  10.22094/joie.2021.1907025.1781
• Open Access Article
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  6 - Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry.
  Mohamad Taghi َAmini Faezeh Zarif Mohammadreza Mashyekh Seyed Moosa Khademi
• Open Access Article
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  7 - Design and presentation of brand personality marketing model to enhance customer loyalty
  reza begmoradi Alireza Rousta Esfandiar Doshmanziyari
• Open Access Article
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  8 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
  Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh
• Open Access Article
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  9 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad)
  saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari