List of Articles Marketing Activities

• Open Access Article
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  1 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
  Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa
• Open Access Article
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  2 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
  Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri
• Open Access Article
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  3 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
  effat haji hoseini ali asghar eivazi heshmat
• Open Access Article
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  4 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
  Mahta Naeimabadi MOJTABA MOAZEMI
• Open Access Article
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  5 - Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) as a solution for Management Information Systems (MIS)
  Yazdan Shirmohammadi Parisa abiyaran Mike Peters
  10.30495/jsm.2023.1990610.1841